AutoPostcode vs GBG (Loqate)

GBG owns Loqate and sells address verification as part of an identity and fraud platform. If you are benchmarking providers, the decision usually comes down to three things: the effective cost per lookup, how quickly you can integrate, and who picks up the phone when something breaks.

Cost per lookup

GBG/Loqate pricing is contract-based; published Loqate list rates start around 5p to 8p per lookup at low volume. AutoPostcode publishes its rates openly — from about 3.8p per lookup on the entry plan down to roughly 2.2p on higher-volume annual plans — so you can do the maths before you speak to anyone.

Where GBG is strong

• Identity-led packaging and minimum commitments
• Enterprise procurement cycle
• Address bundled with KYC modules you may not need

Where AutoPostcode wins

• Buy only address lookup and autocomplete
• Start today, no procurement cycle
• Transparent per-lookup economics

Switching in about 15 minutes

Most migrations are a single endpoint swap. Point your autocomplete at our search endpoint, pass your API key, and render the results you already render:

const res = await fetch(
  `https://autopostcode.com/api/public/autocomplete?q=${query}`,
  { headers: { "x-api-key": AUTOPOSTCODE_KEY } }
);
const { results } = await res.json();

Prefer no code? Install the free WordPress plugin, paste your key and address autocomplete is live on checkout. Full instructions are in the developer documentation.

The honest summary

GBG is a credible provider and plenty of UK businesses run on it happily. If what you want is published pricing, a UK team that answers quickly, a plugin that does the work for you and a guarantee that you are not overpaying, AutoPostcode is built for exactly that. Send us your current quote and we will beat it — see the full comparison hub for every other provider.